Achieving the green seal brings credibility in the market, improvement in the company's image and certification in the national and international markets. This certification helps to boost the company's results. Invest Verde would develop an artificial intelligence tool to classify the sustainability potential of corporate projects, identifying their degree of eligibility. In addition, an internal consultancy structure would be created to raise the eligibility level of projects. During the second stage of development, the project pivoted towards the generation of green bonds. However, there were difficulties concerning integration between the company's bodies, which had an impact on the cohesion of the project team.